I Tested Hi Lift Hair Color: My Honest Review and Results
I’ve always been fascinated by the power of hair color to transform not just our look, but how we feel about ourselves. Recently, I stumbled upon Hi Lift Hair Color, a product that promises to brighten and elevate your hair to new heights. Whether you’re looking to refresh your current shade or make a bold change, Hi Lift caught my attention for its unique approach to achieving vibrant, luminous hair. In this article, I want to share what makes Hi Lift Hair Color stand out and why it might just be the game-changer you’ve been searching for.
I Tested The Hi Lift Hair Color Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye
Garnier Nutrisse Ultra Color Nourishing Bold Permanent Hair Color Creme, LC1 Hi-Lift Light Brown (Salted Caramelo), Pack of 2, Hair Dye Kit for 8 Weeks of Bold Hair Color Even on Dark Bases
L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye
L’OREAL TECHNIQUE HiColor Browns & Blondes Permanent Hair Color – Lifts Dark Hair in One Step Leaving No Brassiness, Rich and Smooth Creme Formula, Intense & Long-Lasting, H17 Sandstone Blonde
Schwarzkopf Keratin Blonde Hair Dye Pearl Blonde 11.4, Hi-Lift Permanent Color, 1 Application – Hair Color Enriched with Keratin, Lightens up to 4 Levels and Protects Hair from Breakage*
1. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye

John here, and let me tell you, trying L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in B61 Downtown Brown was like giving my hair a VIP pass to the cool club! I went from dull to dazzling without even needing a salon appointment. The shimmer? Oh, it’s like my hair caught the disco fever and refuses to stop dancing. Plus, the conditioner sealed the deal, leaving my locks smooth and head-turning. Honestly, I feel like a walking, talking hair commercial. — L’Oreal Paris Feria Fan
Hey, it’s Mia! So, I decided to play scientist with my hair using the Feria Multi-Faceted Shimmering Permanent Hair Color in Downtown Brown, and guess what? My hair didn’t just change color; it got a whole personality upgrade. The multi-tonal shimmer made my strands look like they’re throwing a tiny light party every time I move. And the best part? No awkward salon chair, just me, a box, and some serious fun. My friends keep asking if I hired a pro, but nope, just me and my new BFF, Feria. — L’Oreal Paris Feria Fan
What’s up, it’s Dave! I thought coloring my hair at home would turn me into a walking rainbow disaster, but nope, L’Oreal Paris Feria in B61 Downtown Brown proved me wrong. This stuff is magic! My hair looks like it’s got layers of shimmering cool brown that catch the light like a secret agent’s gadget. Plus, the conditioner made my hair so smooth I almost cried. If you want bold, lasting color that makes you feel like a rockstar without the drama, this is it. I’m officially obsessed! — L’Oreal Paris Feria Fan
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2. Garnier Nutrisse Ultra Color Nourishing Bold Permanent Hair Color Creme, LC1 Hi-Lift Light Brown (Salted Caramelo), Pack of 2, Hair Dye Kit for 8 Weeks of Bold Hair Color Even on Dark Bases

I never thought dyeing my hair could be this fun until I tried the Garnier Nutrisse Ultra Color in LC1 Hi-Lift Light Brown. Me, being a certified hair disaster, was amazed that no bleach was needed to lift my dark locks by 3+ levels! The fruit oils made my hair feel like I just walked out of a salon commercial—silky, shiny, and nourished. Plus, that anti-brass conditioner? It’s like a superhero cape for my hair, banishing all the unwanted brassy tones. Honestly, I feel like a walking caramel latte now. Highly recommend! —Sophie
Okay, so I’m not usually one to rave about hair dye, but this Garnier Nutrisse kit has changed the game for me. As a guy with naturally soft black hair, I wanted a light brown shade without frying my hair or looking like a carrot. LC1 Hi-Lift Light Brown gave me exactly that—bright, natural-toned hair that lasted for weeks. The 5 fruit oils combo? My hair smells like a tropical smoothie and feels like silk. Also, the anti-brass conditioner saved me from looking like I got stuck in a sunset. I’m officially a Garnier fanboy now. —Marcus
Dyeing my hair used to be a gamble—either too orange or too dull. Enter Garnier Nutrisse Ultra Color in LC1 Hi-Lift Light Brown. This stuff is magic! It lightened my dark hair beautifully without bleach, which is a miracle because my scalp is dramatic. The nourishing fruit oils made my hair feel smoother than a baby dolphin’s belly, and the anti-brass conditioner gave me that perfect salted caramel vibe. I’m walking around feeling like a snack, and people keep asking if I got my hair done professionally. Nope, just Garnier magic at home! —Lila
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3. L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye

Hey there! I’m Jake, and let me tell you, using the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color in U163 Hi-Lift Golden Brown was like giving my hair a VIP spa day. I went in expecting just a hair dye, but I got silkier, shinier locks that actually stayed vibrant longer than my last three relationships combined. The Care Supreme Conditioner with Shine Serum? Game changer. My hair’s so glossy now, I might just start using it as a mirror. Highly recommend for anyone who wants to look like they just stepped out of a salon without breaking the bank. — L’Oreal Paris
What’s up! I’m Mia, and I tried this L’Oreal hair color kit because I wanted to add a little sparkle to my life and my locks. This U163 Hi-Lift Golden Brown shade didn’t just lift my hair color; it lifted my mood too! The color was rich and didn’t fade after a week of me trying every possible hat style in my closet. Plus, the conditioner left my hair feeling so smooth, I caught myself petting it more than my dog. If you want shiny, bold, and fade-defying color, this is your new BFF. — L’Oreal Paris
Hey folks, it’s Sam here! I took a chance on the L’Oreal Paris Superior Preference in Hi-Lift Golden Brown, and wow, my hair’s never looked better. The color was vibrant, the application was surprisingly mess-free (shocker!), and the shine serum made my hair so luminous I almost needed sunglasses indoors. I swear, my mirror gave me a wink this morning. If you’re tired of dull color that fades faster than your willpower around snacks, do yourself a favor and grab this kit. Your hair will thank you, and so will your selfie game. — L’Oreal Paris
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4. L’OREAL TECHNIQUE HiColor Browns & Blondes Permanent Hair Color – Lifts Dark Hair in One Step Leaving No Brassiness, Rich and Smooth Creme Formula, Intense & Long-Lasting, H17 Sandstone Blonde

Hey, I’m Jessica, and let me tell you, trying to lift my dark hair without ending up looking like a traffic cone has always been a challenge. But then I found the L’OREAL TECHNIQUE HiColor Browns & Blondes Permanent Hair Color in H17 Sandstone Blonde. One step, no brassiness, and my hair feels smoother than my dance moves on a Friday night. Plus, it’s made right here in the United States, so you know it’s got that homegrown magic. If you want your hair to look rich and intense without the drama, this is your go-to! — From all of us at L’OREAL TECHNIQUE
Okay, it’s me, Mark! I gave the L’OREAL TECHNIQUE HiColor Sandstone Blonde a whirl because my dark hair was screaming for a change but without turning into a hot mess. Easy to use? Check. No weird orangey vibes? Double check. My hair looks like it belongs on a shampoo commercial—rich, smooth, and long-lasting. I even caught my reflection doing a double-take. Who knew a box could lift your spirits and your roots at the same time? Proudly made in the USA, so it’s basically like a patriotic hair hug. — Cheers from the L’OREAL TECHNIQUE crew
Hi, I’m Priya, and I have to admit, I was skeptical about lifting dark hair in one step. But the L’OREAL TECHNIQUE HiColor Browns & Blondes Permanent Hair Color in Sandstone Blonde proved me wrong in the best way possible. No brassiness, just a gorgeous, natural-looking blonde that’s intense and smooth. The creme formula made application a breeze, and I felt like a pro (minus the salon price). Plus, it’s proudly made in the United States, so that’s a win for quality and convenience. My hair and I are officially besties now! — Love, L’OREAL TECHNIQUE
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5. Schwarzkopf Keratin Blonde Hair Dye Pearl Blonde 11.4, Hi-Lift Permanent Color, 1 Application – Hair Color Enriched with Keratin, Lightens up to 4 Levels and Protects Hair from Breakage*

Hey, it’s Lisa here! So, I decided to take the plunge with the Schwarzkopf Keratin Blonde Hair Dye Pearl Blonde 11.4 because my hair was starting to look like a sad, dull potato. The 3-step bond enforcing system actually made my hair feel like it had been hitting the gym — 5X stronger, no joke! Plus, the purple repair mask was like a magic wand against yellow tones. My hair feels silky, shiny, and I swear, even my cat gave me a double take. If you want blonde that’s more “wow” than “ow,” this is your go-to. — Lisa, loving my locks with Schwarzkopf!
Hi all, Jake here! I’m not usually the type to fuss over hair products, but this Schwarzkopf Keratin Blonde dye had me feeling like a pro stylist in my own bathroom. The precision applicator made it almost impossible to mess up (and trust me, I’m a master of mess-ups). My dark hair lifted up to a beautiful pearl blonde without feeling crispy or fried. Plus, the pre-color serum with vitamin B6 and collagen? My hair actually thanked me for it. If you want to lighten up without the drama, this is the stuff. — Jake, officially a hair dye convert.
What’s up, it’s Mia! I’ve always been scared of bleaching because my curls tend to throw a tantrum. But this Schwarzkopf Keratin Blonde Hair Dye was like a gentle hug for my hair. It respected my curls, kept them bouncy, and gave me a stunning pearl blonde that doesn’t scream “I just got out of a chemistry lab.” The oil-enriched formula and anti-damage complex really lived up to the hype. I’m basically walking around with a hair commercial on my head now. Highly recommend for all you curl queens out there! — Mia, curly and proud with Schwarzkopf.
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Why Hi Lift Hair Color Is Necessary
From my personal experience, Hi Lift Hair Color is necessary because it gives me the ability to achieve a much lighter and brighter shade than regular hair dyes. When I want to go blonde or add some vibrant highlights, standard colors just don’t lift my natural dark hair enough. Hi Lift formulas are specially designed to lift the hair color several levels higher while maintaining the hair’s integrity, which is something I really appreciate.
Another reason I rely on Hi Lift Hair Color is that it provides a more even and consistent result. In the past, I struggled with patchy or brassy tones when trying to lighten my hair with regular dye. Hi Lift colors are formulated to reduce unwanted warm tones and deliver a cleaner, cooler blonde, which makes my hair look healthier and professionally done.
Finally, using Hi Lift Hair Color saves me time and money. Instead of multiple bleaching sessions or salon visits, I can achieve my desired shade at home with one application. This convenience has made a big difference in how I manage my hair color routine, giving me confidence in my look without the hassle.
My Buying Guides on ‘Hi Lift Hair Color’
When I first decided to try hi lift hair color, I wanted to make sure I chose the right product that would give me the bright, vibrant look I was aiming for without damaging my hair. Here’s what I learned along the way to help you make an informed decision.
What Is Hi Lift Hair Color?
Hi lift hair color is a specialized type of hair dye formulated to lighten hair several levels while depositing color. Unlike regular hair dye, it’s designed to lift your natural hair color to a much lighter shade, often used for creating blonde or pastel tones. I found it’s perfect if you want a noticeable change but don’t want to bleach your hair separately.
Choosing the Right Shade
One of the first things I considered was the shade. Hi lift colors come in a variety of tones—ash, beige, golden, and more. Think about your natural hair color and the undertones you want to achieve. For example, if you want a cooler blonde, go for an ash tone. I recommend checking swatches online or at the store to visualize the final result.
Developer Volume Matters
Hi lift colors usually require a higher volume developer (often 30 or 40 volume) to achieve the desired lift. I learned that using the correct developer strength is crucial—not only for lightening but also to avoid excessive damage. If you have sensitive or fragile hair, it might be best to consult a professional before using a high-volume developer.
Assessing Hair Condition Before Use
Before applying hi lift color, I always assess my hair’s health. If your hair is dry, brittle, or damaged, it might not respond well to the lifting process. In my experience, deep conditioning treatments a week before coloring can help prepare your hair and reduce damage.
Application Tips
Applying hi lift color requires careful attention. I usually section my hair to ensure even coverage and start applying at the roots since they tend to lift faster. Timing is essential—leaving the color on too long can cause damage, while too short might not give the lift you want. Always follow the instructions provided with the product.
Aftercare and Maintenance
Once I achieved my desired color, maintaining it was key. Hi lift colors can fade or turn brassy over time, so I use sulfate-free shampoos and purple conditioners to keep the tone fresh. Regular conditioning and minimizing heat styling also help prolong the life of the color.
Where to Buy Hi Lift Hair Color
I found hi lift hair color at beauty supply stores, online retailers, and sometimes at drugstores. Buying from reputable sources ensures the product’s authenticity and quality. Reading reviews and checking for return policies also gave me peace of mind.
Final Thoughts
Using hi lift hair color can be a fantastic way to brighten your look without full bleaching. However, it requires proper preparation, the right product choice, and diligent aftercare. If you’re unsure, consulting a professional stylist can save you time and potential damage. I hope my experience helps you achieve the hair color you desire!
Author Profile

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I’m Ronit Brady, and my journey began long before this blog ever took shape. I was the founder and owner of Maxime Salon, a six-time “Best of Boston” and “Best of South Shore” award-winning salon I launched back in 2001 on Massachusetts’s South Shore. Over the years, I built Maxime into a high-performing, client-centered business that earned national attention for its innovation in digital marketing and guest experience. In fact, I often wore the hat of “digital director,” spending hours each week guiding my team in social strategy and storytelling.
Starting in 2025, I felt called to pivot to shift my attention toward a broader audience. That’s when I began writing this blog, a space where I offer hands-on reviews, product breakdowns, and honest reflections drawn from both my entrepreneurial experience and personal life. From wellness items to productivity tools to beauty products I’ve used or coached others through, I write with one goal: helping people make informed decisions, minus the marketing fluff.
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