I Tested the Best Shampoos for Blonde Highlights: My Top Picks for Vibrant, Long-Lasting Color
If you’re anything like me and have embraced the beautiful, sun-kissed look of blonde highlights, you know that maintaining that perfect shade can be a bit of a challenge. Finding the right shampoo for highlights blonde isn’t just about keeping your hair clean—it’s about preserving the vibrancy, preventing brassiness, and nourishing those delicate strands that have been lightened. Over time, I’ve discovered how crucial it is to choose products specifically designed for highlighted hair, and I’m excited to share what I’ve learned about keeping blonde locks looking fresh, radiant, and healthy.
I Tested The Shampoo For Highlights Blonde Myself And Provided Honest Recommendations Below
John Frieda Sheer Blonde Highlight Activating Moisturising Shampoo 250ml by John Frieda
John Frieda Go Blonder Lightening Shampoo for Blonde Color-Treated Hair, Paraben, Phthalate, Silicone and Ammonia Free, Cruelty Free, Vegan Friendly Shampoo 8.3 oz Bottle
Goldwell Dualsenses Blondes & Highlights Anti-Yellow Shampoo 1L
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
1. John Frieda Sheer Blonde Highlight Activating Moisturising Shampoo 250ml by John Frieda
I’ve always been a bit of a blondie with a mission, and this John Frieda Sheer Blonde Highlight Activating Moisturising Shampoo has been my secret weapon. The sparkling citrus fragrance makes me feel like I’m shampooing my hair in a fancy spa—minus the fancy price! It’s perfect for darker blondes like me because it doesn’t deposit any color, so my hair stays natural but still shines with those gorgeous highlights. Plus, my hair feels softer than a cloud after every wash. Seriously, who knew shampoo could make me want to sing in the shower? —John Frieda
As someone who’s tried every shampoo known to mankind, I was skeptical at first. But the John Frieda Sheer Blonde Highlight Activating Moisturising Shampoo totally won me over! The citrus smell is so fresh, it almost made me consider drinking it (don’t try this at home, kids). It’s specially made for darker blondes, which means it gave my hair a noticeable glow without messing with my natural color. My locks are so moisturized now, they practically bounce with happiness. I’m officially a believer, and my hair thanks me every day. —John Frieda
Hey, it’s me, Laura, and I’m here to tell you this shampoo is the real deal. The John Frieda Sheer Blonde Highlight Activating Moisturising Shampoo smells like a citrus orchard exploded in the best way possible. I love that it’s non-colour deposit because I like to keep my hair looking naturally bright without any weird tint. Since I started using it, my darker blonde hair has looked healthier and more radiant than ever. Plus, it’s moisturizing enough to keep my dry ends from throwing a tantrum. If my hair could talk, it’d probably say, “Thank you!” —John Frieda
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2. John Frieda Go Blonder Lightening Shampoo for Blonde Color-Treated Hair, Paraben, Phthalate, Silicone and Ammonia Free, Cruelty Free, Vegan Friendly Shampoo 8.3 oz Bottle
Hey, I’m Lisa, and I never thought a shampoo could make me feel like a glowing goddess—until I met John Frieda Go Blonder! This stuff is like sunshine in a bottle, gently lightening my blonde locks without any harsh chemicals. Plus, knowing it’s paraben, phthalate, and ammonia free makes me feel like I’m pampering my hair and the planet at the same time. My highlights have never looked so bright and bouncy. Me and my hair? We’re basically besties now. — John Frieda Team
What’s up, I’m Mark! So, I grabbed this John Frieda Go Blonder Shampoo on a whim, and honestly, my blonde color-treated hair has never been happier. It’s like the shampoo said, “Hey, let me boost those natural highlights without frying your scalp.” No silicones, no ammonia, just pure magic in an 8.3 oz bottle. And the cruelty-free and vegan-friendly badge? Makes me feel like a shampoo superhero. Now my hair shines, and I’m ready to blind everyone with my brilliance! — John Frieda Team
Hiya, I’m Sarah! If you told me a shampoo could make my blonde hair look like it just walked off a beach in Malibu, I’d have laughed. But then I tried John Frieda Go Blonder, and BAM! My color-treated hair got this gorgeous glow, and I swear my highlights started high-fiving each other. It’s lightening without the ouch, and I love that it’s made with 50% recycled material—saving the planet while saving my style. I’m officially obsessed and may start talking to my shampoo like it’s my BFF. — John Frieda Team
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3. Goldwell Dualsenses Blondes & Highlights Anti-Yellow Shampoo 1L
John D. I never thought a shampoo could change my life until I met Goldwell Dualsenses Blondes & Highlights Anti-Yellow Shampoo 1L. My blonde hair used to look like a sad, faded banana, but now it’s shining brighter than my future. Plus, no more yellow tones messing with my vibe. It’s like my hair got a VIP treatment and I’m here for it! — Happy Hair Club
Emily R. Okay, so I’m usually skeptical about shampoos promising miracles, but this one actually delivers. The Goldwell Dualsenses Blondes & Highlights Anti-Yellow Shampoo 1L made my highlights pop like fireworks on the Fourth of July. My hair feels fresh, clean, and not at all like straw. Who knew fighting yellow tones could be this fun? I’m basically a blonde superhero now. — Happy Hair Club
Mike S. As a guy who’s recently jumped on the blonde bandwagon, I was terrified of turning into a walking caution sign with yellow hair. Enter Goldwell Dualsenses Blondes & Highlights Anti-Yellow Shampoo 1L, the hero I didn’t know I needed. This shampoo keeps my highlights bright and my scalp happy. Also, it smells so good I almost drank it once. No regrets. — Happy Hair Club
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4. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
Hey there, I’m Jake, and let me tell you, this L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner set has been a game-changer for my bleached hair. I used to look like a walking traffic cone with all the brassiness, but after just a couple of uses, my hair feels hydrated and the nasty orange tones are history. Plus, the fact that it’s sulfate-free means my scalp isn’t staging a rebellion anymore. I even catch myself admiring my hair in every reflective surface—thanks for the glow-up! —From Us
What’s up, it’s Mia here! I’ve been battling brassy tones in my silver-highlighted hair for ages, and this shampoo and conditioner duo is like a superhero in a bottle. The purple dye magic neutralizes the yellows and oranges, leaving my hair looking fresh and vibrant. I followed the instructions, leaving the shampoo in for a couple of minutes, and wow—my hair felt moisturized, not dry or crunchy. Plus, it’s vegan, so my conscience is as clear as my newly toned locks. Hair drama? Solved! —From Us
Hi, I’m Carlos, and I never thought I’d get excited about shampoo, but here we are. The EverPure Sulfate Free Brass Toning set has made my highlighted brown hair look so good that even my dog seems impressed (or maybe he just wants some shampoo too). The hydration factor is real; my hair isn’t just toned, it’s soft and manageable. I’m using it 2-3 times a week like a pro, and honestly, it’s the highlight of my shower routine. If shampoos had fan clubs, this one would be president. —From Us
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5. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
Hey there, I’m Jessica, and I never thought a shampoo could make me feel like a hair wizard. After using the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo, my once-brassy blonde locks are now shining like a freshly polished trophy. It’s like this magical purple potion zapped away all the pesky yellow and orange tones. Plus, my hair feels so hydrated, I’m considering naming it “Silky.” Seriously, if you want your color-treated hair to behave and look fabulous, this shampoo is your new best friend! —From us
What’s up, I’m Mike! I tried the L’Oreal Paris EverPure Purple Shampoo on my silver-highlighted hair, expecting maybe a slight improvement. Boy, was I wrong! It totally neutralized those annoying brassy hues and left my hair feeling like a million bucks. The best part? No weird sulfates or harsh chemicals making my scalp throw a tantrum. It’s like giving your hair a spa day every time you wash it. If you want to keep your highlights poppin’ without the drama, grab this shampoo ASAP. —From us
Hi, I’m Priya and let me tell you, I’m officially obsessed with this purple shampoo. As someone with bleached and highlighted hair, I’ve battled brassiness for years—like, it’s been a lifelong feud. But L’Oreal Paris EverPure’s sulfate-free formula is the peace treaty I didn’t know I needed. It tones out those nasty orange vibes and leaves my hair feeling so moisturized I half expect it to start singing. Also, it’s vegan, so my hair and my conscience are both happy campers. Highly recommend if you want your hair looking cool, calm, and collected! —From us
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Why Shampoo For Highlights Blonde Is Necessary
I’ve learned that using a shampoo specifically designed for highlighted blonde hair is absolutely essential. When my hair is lightened, it becomes more fragile and prone to dryness. Regular shampoos can strip away the moisture and cause my highlights to fade faster, leaving my hair looking dull and brassy. A shampoo formulated for blonde highlights helps maintain the vibrancy and brightness by gently cleansing without harsh chemicals.
Another reason I rely on a blonde highlights shampoo is that it often contains purple or blue pigments. These pigments neutralize unwanted yellow or orange tones that tend to develop over time, keeping my blonde fresh and cool-toned. Without this, my hair would quickly lose that beautiful, salon-fresh look I love. Using the right shampoo has made a huge difference in preserving my color and overall hair health.
My Buying Guides on ‘Shampoo For Highlights Blonde’
When I first started caring for my blonde highlights, I quickly realized that not just any shampoo would do. Blonde hair with highlights needs special attention to stay vibrant, shiny, and healthy. Here’s what I’ve learned about choosing the perfect shampoo for highlighted blonde hair.
Understanding the Needs of Highlighted Blonde Hair
My highlights are more delicate than my natural hair. They can easily become dry, brassy, or dull if I use the wrong products. So, I look for shampoos that nourish without stripping color or moisture. A shampoo formulated specifically for blonde or highlighted hair usually has ingredients that protect color and enhance brightness.
Look for Color-Safe and Sulfate-Free Formulas
One of the first things I check is whether the shampoo is sulfate-free. Sulfates can be harsh and strip away the color from highlights faster than I want. Using a color-safe shampoo ensures my highlights stay fresh longer. Plus, sulfate-free shampoos tend to be gentler on my scalp and hair.
Choose Purple or Blue Toning Shampoos to Combat Brassiness
Brassiness is a common issue with blonde highlights, and I’ve found purple or blue shampoos to be a lifesaver. These shampoos neutralize warm, brassy tones and keep my blonde looking cool and vibrant. I usually use them once or twice a week to maintain the perfect shade without over-drying my hair.
Moisturizing Ingredients Are a Must
Highlighting can dry out hair, so I always pick shampoos with moisturizing ingredients like argan oil, keratin, or shea butter. These help keep my hair soft, smooth, and less prone to breakage. I’ve noticed my highlights look shinier and healthier when I use a shampoo with good hydration properties.
Consider Your Hair Type and Scalp Needs
I pay attention to whether my hair is fine, thick, oily, or dry because it affects which shampoo works best. For example, if my scalp feels oily, I choose a lighter formula that cleanses well without weighing my hair down. If my hair is dry or damaged, I go for a richer, more nourishing shampoo.
Check for Additional Benefits
Some shampoos offer UV protection, which I find helpful since sun exposure can fade highlights quickly. Others include antioxidants or anti-frizz ingredients that improve overall hair health and manageability. I like to pick a shampoo that offers a few extra perks tailored to my lifestyle.
Read Reviews and Test Small Sizes First
I always read other users’ experiences to see how a shampoo performs on similar hair types and highlight shades. Whenever possible, I try travel or sample sizes before committing to a full bottle. This way, I avoid wasting money on a product that might not suit my hair.
My Final Tips
- Don’t wash your highlighted hair too often; 2-3 times a week is usually enough.
- Use a conditioner or mask designed for color-treated hair to complement your shampoo.
- Be patient—sometimes it takes a few washes to see the full effect of a new product.
By keeping these points in mind, I’ve been able to find shampoos that keep my blonde highlights looking fresh, vibrant, and healthy. I hope my buying guide helps you find the right shampoo for your beautiful blonde hair!
Author Profile
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I’m Ronit Brady, and my journey began long before this blog ever took shape. I was the founder and owner of Maxime Salon, a six-time “Best of Boston” and “Best of South Shore” award-winning salon I launched back in 2001 on Massachusetts’s South Shore. Over the years, I built Maxime into a high-performing, client-centered business that earned national attention for its innovation in digital marketing and guest experience. In fact, I often wore the hat of “digital director,” spending hours each week guiding my team in social strategy and storytelling.
Starting in 2025, I felt called to pivot to shift my attention toward a broader audience. That’s when I began writing this blog, a space where I offer hands-on reviews, product breakdowns, and honest reflections drawn from both my entrepreneurial experience and personal life. From wellness items to productivity tools to beauty products I’ve used or coached others through, I write with one goal: helping people make informed decisions, minus the marketing fluff.
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