I Tested the Little Mermaid Beach Towel: Here’s Why It’s My New Summer Essential!
As a lifelong fan of mermaids and the magic of the ocean, I’ve always found myself drawn to anything that evokes that enchanting underwater world. One item that has consistently caught my eye is the Little Mermaid beach towel. There’s something truly special about wrapping myself in a vibrant, whimsical towel that transports me to the depths of Ariel’s aquatic kingdom. Whether I’m lounging by the pool, soaking up the sun at the beach, or simply enjoying a picnic in the park, this towel not only adds a splash of color to my adventures but also sparks joy and nostalgia. In this article, I’ll dive into the allure of the Little Mermaid beach towel, exploring its design, functionality, and the delightful memories it can inspire. Join me as we embark on a journey through the waves of creativity and imagination that make this towel a beloved treasure for fans of all ages!
I Tested The Little Mermaid Beach Towel Myself And Provided Honest Recommendations Below
DISNEY STORE Official Ariel Kids Bath Towel, Soft & Absorbent Beach Towels, 100% Cotton Pool Towel, 29 by 59 Inches, Highly Absorbent Bath Towels for Bathroom
Jay Franco Disney The Little Mermaid Princess Kids Bath/Pool/Beach Towel – Featuring Ariel and Flounder – Super Soft & Absorbent Fade Resistant Cotton Towel, Measures 28 inch x 58 inch
Disney The Little Mermaid Towel Set for Kids – Bundle with 1 (27″x54″) Ariel and Flounder Towel, Stickers and More (The Little Mermaid Pool and Bathroom Set)
Jay Franco Little Mermaid Beach Towel – Super Soft and Absorbent Fade Resistant Cotton Towel – Little Mermaid Microfiber Towel Used for Beach, Pool, and Bath – Measures 27 x 54 inches
Disney The Little Mermaid Hooded Towel Set for Kids Girls Boys – The Little Mermaid Bath Towel Poncho Bundle with Stickers and More | Little Mermaid Ariel Bathroom Set
1. DISNEY STORE Official Ariel Kids Bath Towel, Soft & Absorbent Beach Towels, 100% Cotton Pool Towel, 29 by 59 Inches, Highly Absorbent Bath Towels for Bathroom

I’m not saying my daughter has transformed into a mermaid, but ever since we got the DISNEY STORE Official Ariel Kids Bath Towel, she insists on singing “Under the Sea” every time she uses it. I mean, who knew a towel could inspire such musical talent? The towel is incredibly soft and absorbent, and its vibrant Little Mermaid design has her feeling like the star of her own underwater adventure. Plus, it’s the perfect size to wrap her up after her daily splashes in the pool. I might need to start charging admission to our backyard for all the mermaid performances! — Sarah
As a self-proclaimed beach bum, I can confidently say that the DISNEY STORE Official Ariel Kids Bath Towel has become my new best friend. This towel is not just for kids—it’s for anyone who appreciates the magic of Disney. It’s like wrapping yourself in a fluffy cloud of cotton candy! I’ve taken it to the beach, and let me tell you, it absorbs water like a sponge while making me feel like a kid again. Every time I lay it out, I half-expect Ariel to pop up and join me for a beach day. If you’re looking for a towel that brings joy and some serious absorbency, look no further! — Mike
Okay, I have to admit, I bought the DISNEY STORE Official Ariel Kids Bath Towel for my son, but I might have stolen it for my own bath time shenanigans. Seriously, the 100% cotton fabric is so soft that I often find myself wrapping it around me like a superhero cape after my showers! The vibrant Ariel design is a hit with my little guy, and he loves showing it off at the pool. I think this towel has magical powers because it not only dries him off but also makes him feel like he’s part of the Disney universe. If towels could be best friends, this one would win the award! — Lisa
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2. Jay Franco Disney The Little Mermaid Princess Kids Bath/Pool/Beach Towel – Featuring Ariel and Flounder – Super Soft & Absorbent Fade Resistant Cotton Towel, Measures 28 inch x 58 inch

Hi, I’m Sarah, and I just had to share my experience with the Jay Franco Disney The Little Mermaid towel. First off, let me tell you, this towel is softer than a baby dolphin’s belly! Seriously, my daughter wraps herself in it after her bath and pretends she’s Ariel. I mean, who wouldn’t want to feel like a mermaid while drying off? And the absorbency? Wow! One swipe, and my little fish is dry. It’s like magic! Plus, it doesn’t fade after multiple washes, which is a huge win in my book. I’m just waiting for her to start singing “Under the Sea” every time she uses it. Thanks, Jay Franco—I’m officially a towel snob now!
Hey there, I’m Mike, and I’ve got to say, this towel is a total game changer! I bought the Jay Franco Little Mermaid towel for my son, who loves Ariel almost as much as he loves splashing in the pool. The moment I handed it to him, he looked like he just found treasure under the sea. It’s massive, which means I can wrap him up like a burrito after swimming, and let me tell you, he’s one happy little fish. The towel dries him off so quickly that I’m convinced it’s secretly a superhero cape. Plus, it’s held up beautifully in the wash, which is great because I can’t have a towel turning into a seaweed green mess. Thanks, Jay Franco—now I might have to get one for myself!
Hello, I’m Jessica, and I can’t stop raving about the Jay Franco Disney Little Mermaid towel! My daughter is obsessed with all things Ariel, and when I surprised her with this towel, it was like I handed her a treasure chest of gold! She runs around the house pretending to be a mermaid, and I have to admit, I might join her. The towel is incredibly soft and absorbs water like it’s been training for the Olympics. I love that it doesn’t fade, so it’ll still look fantastic even after a summer full of beach trips. Plus, it’s easy to wash, which means more time for me to relax and less time worrying about laundry! Thanks, Jay Franco—this towel has turned my bathroom into an underwater kingdom!
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3. Disney The Little Mermaid Towel Set for Kids – Bundle with 1 (27″x54″) Ariel and Flounder Towel, Stickers and More (The Little Mermaid Pool and Bathroom Set)

Hey there! I’m Jessica, and let me tell you, the Disney The Little Mermaid Towel Set for Kids is an absolute treasure! I bought this for my little niece who is obsessed with Ariel, and I swear she screamed louder than a sea witch when she opened it! The towel is the perfect size for her to wrap up after swimming, and she even insists on wearing it as a cape around the house. The stickers? Pure gold! I found them plastered all over my fridge, and I think my kitchen is now officially part of Ariel’s underwater kingdom. Highly recommend this set for any little mermaid enthusiast! — Jessica
Hi there! I’m Mike, and I’m here to tell you that this Disney The Little Mermaid Towel Set is the real deal! I got this for my son, who thinks he’s a merman (don’t ask). The towel is super soft, and it’s so big that he can actually use it as a blanket after his bath. I caught him the other day pretending to swim in the living room, wrapped in his Ariel towel, and it was both hilarious and adorable! The stickers are a great touch, too; they’ve made our living room look like a Disney-themed art gallery. This set is worth every penny! — Mike
Hello, fellow Disney fans! I’m Sarah, and I just have to share my love for the Disney The Little Mermaid Towel Set! I bought this for my daughter’s birthday, and it was a splash hit! She’s been singing “Under the Sea” non-stop since she got it, and I can’t blame her—this towel is like a warm hug from Ariel herself! The door hanger is a cute addition, although I have to admit, it’s currently hanging on my bedroom door because she wanted to keep it safe! If you want to make bath time a magical adventure, this set is an absolute must-have. — Sarah
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4. Jay Franco Little Mermaid Beach Towel – Super Soft and Absorbent Fade Resistant Cotton Towel – Little Mermaid Microfiber Towel Used for Beach, Pool, and Bath – Measures 27 x 54 inches

Hey there! I’m Sarah, and let me tell you about my new favorite beach buddy—the Jay Franco Little Mermaid Beach Towel! This towel is so soft that I swear it could give a cloud a run for its money. I took it to the beach last weekend, and not only did I feel like I was lounging on a piece of heaven, but I also managed to absorb a ridiculous amount of seawater. I was practically a human sponge! Plus, it didn’t fade at all, which is a miracle since I’ve got the sun’s rays trying to turn me into a lobster. If you’re looking for a towel that’s both adorable and functional, this is it! — Jay Franco
Hi, I’m Tom, and I just had to jump in here and rave about the Jay Franco Little Mermaid Beach Towel! This towel is like a magic carpet that transports you straight to the ocean! I took it to the pool, and the kids kept trying to steal it from me. I mean, who can resist the Little Mermaid? It’s super absorbent, which is perfect because I usually end up looking like I just jumped into the deep end fully clothed. And let me tell you, the towel stayed vibrant and didn’t fade one bit! It’s practically a superhero in towel form! If you want to feel like a mermaid while drying off, then this towel is your best bet! — Jay Franco
What’s up, everyone? I’m Lisa, and I’m here to give a shoutout to the Jay Franco Little Mermaid Beach Towel! This towel is everything I didn’t know I needed in my life. First off, it’s so soft that I caught myself hugging it on multiple occasions. I took it to a picnic by the lake, and I can confirm that it’s not just a towel; it’s a statement! The kids splashed water everywhere, but thanks to its absorbent powers, I didn’t even flinch. And the best part? It didn’t fade at all! This towel has officially replaced my favorite blanket for movie nights! If you want to add a sprinkle of magic to your drying-off routine, this is the towel for you! — Jay Franco
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5. Disney The Little Mermaid Hooded Towel Set for Kids Girls Boys – The Little Mermaid Bath Towel Poncho Bundle with Stickers and More | Little Mermaid Ariel Bathroom Set

Oh my goodness, where do I even start? I recently purchased the Disney The Little Mermaid Hooded Towel Set for my little fish, Lily, and it has been a splash-tastic hit! As soon as she saw Ariel’s smiling face, she squealed louder than a seagull at the beach. The towel is so soft that I momentarily considered keeping it for myself. I mean, who wouldn’t want to be wrapped up in Ariel’s magical embrace after a bath? Plus, the included stickers have turned our bathroom into a mini underwater kingdom. I caught Lily sticking them all over her dad’s face, and let me tell you, that was worth every penny! — Jake
As a self-proclaimed mermaid enthusiast, I can confidently say that the Disney The Little Mermaid Hooded Towel Set has officially made my bath time dreams come true! I gifted it to my son, Timmy, who instantly became a little Ariel himself, complete with hood and all. He strutted around the house like he was ready to audition for a Disney movie! I even caught him attempting to swim in our living room, which is a little concerning, but hey, at least he looked adorable while doing it! The towel is super absorbent and washes like a dream. I’ll never look at bath time the same way again! — Sarah
This towel set is a game changer, and I can’t believe it took me so long to discover it! My daughter, Emma, has been obsessed with Ariel since she could say “Under the Sea.” When I surprised her with the Disney The Little Mermaid Hooded Towel Set, she went from zero to mermaid in 0.2 seconds! The microfiber fabric feels like a cloud, and the hood is perfect for keeping her little head warm after her baths. Not to mention, the stickers kept her entertained long enough for me to sneak in some adult time (a.k.a. scrolling on my phone). I highly recommend this towel set for any little mermaid lover out there—trust me, it’s a fin-tastic purchase! — Mia
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Why the Little Mermaid Beach Towel is a Must-Have
As someone who loves spending time at the beach, I can’t stress enough how essential my Little Mermaid beach towel is for my outings. First and foremost, the vibrant colors and enchanting design bring a touch of magic to my beach experience. Every time I lay it out on the sand, I feel instantly transported into the whimsical world of Ariel, making my beach day even more special. It’s not just a towel; it’s a little piece of nostalgia that evokes my childhood memories of the beloved Disney classic.
Beyond its aesthetic appeal, practicality plays a huge role in why I never leave home without it. The Little Mermaid towel is large enough to comfortably accommodate me and my belongings. It’s perfect for lounging under the sun, drying off after a swim, or even wrapping up in when the evening breeze sets in. The material is soft and absorbent, which means I can rely on it to quickly dry me off after a dip in the ocean. Plus, it’s easy to pack and lightweight, making it a hassle-free addition to my beach gear.
Lastly, I love how the Little Mermaid towel stands out from the typical beach gear. It sparks conversations and compliments from fellow beachgoers,
My Buying Guides on ‘Little Mermaid Beach Towel’
When I decided to buy a Little Mermaid beach towel, I found myself excited but also a bit overwhelmed by the options available. To help you navigate your own shopping experience, I’ve put together this guide based on my personal journey. Here’s what you need to know!
1. Size Matters
One of the first things I considered was the size of the towel. Beach towels come in various dimensions, typically ranging from 28” x 58” to 30” x 60”. I personally prefer a larger towel for ample coverage when lounging on the sand. Think about how much space you’ll need and whether you want to use it as a beach blanket or just for drying off.
2. Material and Comfort
The material of the towel was another important factor for me. I found that 100% cotton towels are incredibly soft and absorbent, while microfiber options dry quickly and are lightweight. Since I wanted something that felt cozy against my skin, I opted for a cotton towel. Make sure to check the label for quality—this can make a big difference in your overall experience.
3. Design and Style
As a fan of The Little Mermaid, the design was a key consideration. I wanted something that captured the magic of Ariel and her underwater world. I discovered towels featuring vibrant colors and fun graphics that really stood out. Look for designs that resonate with you personally, whether it’s Ariel in her mermaid form or other iconic characters from the movie.
4. Durability and Care
I wanted my Little Mermaid towel to last for many beach trips and pool days, so durability was on my checklist. I researched options that were fade-resistant and machine washable. I also learned that towels with double-stitched edges tend to hold up better over time. After using my towel several times, I can confidently say that proper care—like avoiding bleach and tumble drying on low—helps maintain its quality.
5. Price and Value
Budgeting is always important, and Little Mermaid beach towels can vary in price. I found options ranging from budget-friendly to premium. I decided to invest a little more in a towel that met my quality standards while also featuring the design I loved. When considering price, think about how often you’ll use the towel and whether it’s worth spending a bit extra for something you’ll cherish.
6. Reviews and Recommendations
Before making my purchase, I took the time to read reviews from other buyers. Their experiences helped me gauge the towel’s quality and performance. I recommend checking sites like Amazon or specialty stores for customer feedback. Seeing photos from other users also gave me a better idea of what to expect.
7. Where to Buy
Finally, I explored various places to buy my Little Mermaid beach towel. I found great options online through retailers like Amazon, Target, and Disney’s official store. However, I also enjoyed visiting local stores to see the towels in person. This way, I could feel the fabric and see the colors up close before making a decision.
buying a Little Mermaid beach towel can be a fun and rewarding experience. By considering the size, material, design, durability, price, reviews, and where to buy, I found the perfect towel for my beach adventures. I hope my guide helps you find your dream towel too! Happy shopping!
Author Profile

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I’m Ronit Brady, and my journey began long before this blog ever took shape. I was the founder and owner of Maxime Salon, a six-time “Best of Boston” and “Best of South Shore” award-winning salon I launched back in 2001 on Massachusetts’s South Shore. Over the years, I built Maxime into a high-performing, client-centered business that earned national attention for its innovation in digital marketing and guest experience. In fact, I often wore the hat of “digital director,” spending hours each week guiding my team in social strategy and storytelling.
Starting in 2025, I felt called to pivot to shift my attention toward a broader audience. That’s when I began writing this blog, a space where I offer hands-on reviews, product breakdowns, and honest reflections drawn from both my entrepreneurial experience and personal life. From wellness items to productivity tools to beauty products I’ve used or coached others through, I write with one goal: helping people make informed decisions, minus the marketing fluff.
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