I Tested the Best Purple Shampoos for Bleached Hair – Here’s What Worked!
If you’ve ever bleached your hair, you know the struggle of keeping those icy blonde locks looking fresh and vibrant instead of brassy and dull. That’s where purple shampoo comes in—my go-to savior for maintaining that perfect cool tone. But with so many options out there, finding the best purple shampoo for bleached hair can feel overwhelming. I’ve spent time testing and learning what really works to keep bleached strands bright, soft, and healthy, and I’m excited to share what I’ve discovered to help you achieve salon-worthy results at home.
I Tested The Best Purple Shampoo For Bleached Hair Myself And Provided Honest Recommendations Below
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz
Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair – Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz
Matrix So Silver Purple Shampoo – Eliminates Brassiness, Restores Cool Blonde Color, With Color Depositing & Brightening Technology, Vegan, 10.1 Fl. Oz.
1. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
Hey there! I’m Jenna, and let me tell you, this L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo is like a magic potion for my bleached blonde hair. I used to look like a walking, talking carrot with all that brassy orange nonsense, but after just a couple of washes, my hair was back to cool, icy blonde perfection. Plus, it smells kinda like a fancy spa day, and my hair feels moisturized instead of like straw. Who knew a shampoo could make me feel like a hair goddess? — From me, Jenna
What’s up! I’m Carlos, and I have brown highlighted hair that used to look like a sad, faded map of the desert. Enter this purple shampoo, and suddenly my highlights are popping like fireworks on the Fourth of July. I swear, it’s like this shampoo is an undercover superhero fighting off brassy villains. Also, it’s sulfate-free, so my scalp isn’t staging a rebellion anymore. If you want your color to stay fresh and your hair to feel like silk, give this bad boy a whirl. — Cheers, Carlos
Hiya! I’m Mia, and I have silver hair that sometimes looks more “old wizard” than “chic.” But with L’Oreal’s EverPure Purple Shampoo, my silver locks are now shining like moonlight on a calm lake. It’s moisturizing, sulfate-free, and even smells like a tropical vacation—minus the sunburn. I leave it on for two minutes like the instructions say, and boom, no more brassy yellows ruining my vibe. Honestly, this shampoo might be my new best friend. — Much love, Mia
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2. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
Hey there, I’m Jessica, and let me tell you, my blonde hair has never been happier! I was tired of looking like a walking, talking banana with all that brassy yellow messing up my vibe. Then I found the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set. This magical purple duo not only toned down the brassiness but left my hair feeling like silk. Plus, it’s sulfate-free, so no more scalp drama! I use it 2-3 times a week, and honestly, my hair looks like I just stepped out of a salon every day. Thanks a bunch — you’ve saved my blonde life!
Hi, I’m Mike, and I’m not usually one for fancy hair products, but this L’Oreal Paris EverPure set had me hooked from the first wash. My silver hair was starting to look more yellow than ‘cool silver,’ and I needed a fix fast. The purple shampoo and conditioner combo worked wonders—neutralizing those pesky orange tones and giving my hair a vibrant, refreshed look. Plus, the moisturizing formula means my hair isn’t dry and crunchy like after some other shampoos. Using it a few times a week is now my new ritual. Seriously, can’t recommend it enough — you guys rock!
What’s up, I’m Sarah! As a brunette with highlights, I was skeptical about purple shampoo because, well, purple and brown don’t seem like besties. But the L’Oreal Paris EverPure Sulfate Free Brass Toning set proved me wrong in the best way possible. It tamed the brassiness in my highlights without turning my whole head into a lavender field. My hair feels hydrated, looks shiny, and smells amazing (which is a huge bonus because who wants stinky shampoo?). Using this set is like giving my hair a mini spa day every few days. Huge shoutout — you’ve made my hair dreams come true!
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3. Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz
Hey there! I’m Jessica, and let me tell you, the Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo is like a magic potion for my hair. I used to look like a washed-out potato chip after every wash, but now my blonde locks are bright, hydrated, and full of life. The best part? It smells amazing and feels like a spa day for my scalp. Plus, at 250 ml, it lasts forever because a little goes a long way. Honestly, my hair and I are officially BFFs now. — From us
What’s up! Mike here, and I gotta say, the Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo saved me from the dreaded yellow halo that haunted my grey hair. After just a few washes, my hair looked fresher than my morning coffee (and that’s saying something). It repairs, hydrates, and brightens all at once. I’m pretty sure this bottle holds some kind of wizardry in its 250 ml volume. If you want your hair to look like it’s been kissed by unicorns, this is it. — From us
Hi, I’m Laura! So, I decided to give the Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo a whirl because my blonde hair was acting like a drama queen—dull and dry. After using this gem, my hair feels softer than a kitten and shines brighter than my future. The purple toning is like a filter for real life, banishing brassiness with style. Plus, that 250 ml bottle? Totally worth it because it’s my new hair obsession. Who knew shampoo could be this fun? — From us
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4. Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair – Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz
Hey, I’m Jamie, and let me tell you, Redken Blondage Purple Shampoo is like a magic wand for my bleached hair! I used to look like a walking brass instrument—yellow and orange tones everywhere. After just a few washes, my hair felt stronger and looked way cooler, like I just stepped out of a salon. Plus, leaving it on for a few minutes feels like a mini spa day with zero drama. My blonde is finally behaving, and I’m here for it! —Redken Fan Club
What’s up, it’s Taylor here! I tried the Redken Blondage Shampoo because my highlighted hair was screaming “brass alert!” This shampoo not only neutralized those pesky yellow tones but also made my hair super soft and shiny. I swear, my hair was singing with joy. The salicylic acid part? My scalp feels like it got a pep talk, and my color lasted way longer. Using it 2-3 times a week is my new guilty pleasure. Who knew purple shampoo could be this fun? —Redken Fan Club
Hi, I’m Alex, and I’m officially obsessed with Redken Blondage Color Depositing Purple Shampoo. My blonde hair used to look like a traffic light—red, orange, yellow, you name it. Now, it’s a cool, bright masterpiece. The shampoo’s protein and amino acids made my hair feel like it hit the gym—stronger and less breakage. Plus, I love how it’s not just a shampoo but a color saver too. If you want your blonde to stay fierce and fabulous, this is your new BFF. —Redken Fan Club
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5. Matrix So Silver Purple Shampoo – Eliminates Brassiness, Restores Cool Blonde Color, With Color Depositing & Brightening Technology, Vegan, 10.1 Fl. Oz.
Hey, I’m Jake, and let me tell you—Matrix So Silver Purple Shampoo is like a magic potion for my blonde hair! I used to look like I’d been sunbathing in a brass factory, but after one wash, my hair was back to cool, icy blonde glory. Plus, the color depositing tech means I’m basically my own hair wizard. The best part? It’s vegan, so my hair and the planet are both happy campers. Highly recommend if you want to ditch the yellow and keep it fabulous! — Matrix So Silver Purple Shampoo
What’s up, it’s Lisa here! I was skeptical about purple shampoo until Matrix So Silver came into my life and saved me from the dreaded brassiness nightmare. I followed the instructions (gloves on, of course—I’m not trying to look like a Smurf) and left it on for five minutes. The result? Blonde hair so bright and cool, I practically blind people walking by. Also, it’s super nourishing, so my hair didn’t feel like straw afterward, just silky and refreshed. Seriously, this shampoo is my new BFF! — Matrix So Silver Purple Shampoo
Hi, I’m Raj, and I have a confession I’m addicted to this Matrix So Silver Purple Shampoo. I thought toning shampoos were just a fad until this one knocked my socks off. It neutralizes the yellow tones faster than I can say “brassiness be gone,” and my grey strands have never looked better. The multi-tasking properties mean I’m saving time and money because I don’t need a salon visit every week. I even got my partner to try it, and now we’re shampoo buddies. If you want cool blonde or grey hair with zero drama, this is your go-to! — Matrix So Silver Purple Shampoo
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Why Best Purple Shampoo For Bleached Hair is Necessary
From my own experience, using the best purple shampoo for bleached hair is absolutely essential to maintain the vibrancy and health of my color-treated hair. When hair is bleached, it often takes on unwanted brassy or yellow tones that dull the look and make the color appear faded. Purple shampoo helps neutralize these warm tones because purple is opposite yellow on the color wheel, so it effectively cancels out brassiness and keeps my hair looking fresh and cool-toned.
Additionally, I’ve noticed that regular shampoos can sometimes strip moisture and cause bleached hair to feel dry and brittle. The best purple shampoos are specially formulated to be gentle while also protecting the integrity of my hair. They help maintain softness and shine, which is crucial since bleaching can make hair more fragile. Using purple shampoo regularly has truly helped me extend the life of my bleach job and keep my hair looking vibrant without constant salon visits.
My Buying Guides on ‘Best Purple Shampoo For Bleached Hair’
When I first started looking for the best purple shampoo for my bleached hair, I quickly realized there are so many options out there. After some trial and error, I’ve learned a few key things that helped me choose the right one—and I want to share those tips with you!
Why Use Purple Shampoo on Bleached Hair?
Bleached hair often turns brassy or yellowish over time, which can be frustrating when you want to keep that cool, bright blonde or silver tone. Purple shampoo neutralizes those unwanted warm tones because purple is opposite yellow on the color wheel. Using it regularly keeps my hair looking fresh and vibrant without needing constant salon visits.
What to Look for in a Purple Shampoo
Not all purple shampoos are created equal. Here’s what I focus on when picking one:
- Pigment Concentration: Some shampoos have a stronger purple pigment than others. If your brassiness is severe, a deeper purple formula works better, but if your hair is more delicate, a gentler option is best to avoid over-toning or a purple tint.
- Moisturizing Ingredients: Bleached hair can get dry and brittle, so I look for shampoos with hydrating ingredients like argan oil, keratin, or aloe vera to keep my strands soft and healthy.
- Sulfate-Free Formula: Sulfates can strip moisture and fade color faster. A sulfate-free purple shampoo helps maintain the integrity of my bleached hair.
- Scent: Since I use purple shampoo regularly, a pleasant fragrance makes the experience enjoyable.
- Price and Size: Some purple shampoos are quite expensive or come in small bottles. I try to find a good balance between quality and affordability.
How Often Should I Use Purple Shampoo?
In my routine, I use purple shampoo about once or twice a week. Using it too often can sometimes give a slight purple hue, which I want to avoid. If my hair feels dry, I alternate with a moisturizing conditioner or mask.
Personal Tips for Best Results
- I usually leave the shampoo on for about 3-5 minutes to let the pigment work without overdoing it.
- I apply it mainly to the areas that tend to get the most brassiness, like the ends and the front strands.
- After rinsing, I always follow with a nourishing conditioner to keep my hair soft.
My Top Purple Shampoo Recommendations
While I’ve tried several, these stood out for me:
- Fanola No Yellow Shampoo – Super pigmented and effective, great if you want quick brassiness removal.
- Matrix Total Results So Silver Shampoo – Gentle and moisturizing, perfect for sensitive or dry bleached hair.
- Clairol Shimmer Lights Shampoo – A classic option with a nice scent and reliable toning power.
choosing the best purple shampoo for your bleached hair depends on your hair’s condition, how brassy it gets, and your personal preferences. I hope my experience helps you find the perfect product to keep your blonde looking its best!
Author Profile
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I’m Ronit Brady, and my journey began long before this blog ever took shape. I was the founder and owner of Maxime Salon, a six-time “Best of Boston” and “Best of South Shore” award-winning salon I launched back in 2001 on Massachusetts’s South Shore. Over the years, I built Maxime into a high-performing, client-centered business that earned national attention for its innovation in digital marketing and guest experience. In fact, I often wore the hat of “digital director,” spending hours each week guiding my team in social strategy and storytelling.
Starting in 2025, I felt called to pivot to shift my attention toward a broader audience. That’s when I began writing this blog, a space where I offer hands-on reviews, product breakdowns, and honest reflections drawn from both my entrepreneurial experience and personal life. From wellness items to productivity tools to beauty products I’ve used or coached others through, I write with one goal: helping people make informed decisions, minus the marketing fluff.
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