I Tested Cool Toned Brown Hair Dye: My Journey to the Perfect Shade

AvatarByRonit Brady

As someone who has always loved experimenting with hair color, I can attest to the transformative power of the right shade. Recently, I’ve been captivated by the enchanting world of cool toned brown hair dye. This versatile hue offers a refreshing twist on the classic brunette look, infusing depth and dimension while keeping things effortlessly chic. Whether you’re looking to make a bold statement or simply enhance your natural locks, cool toned browns can beautifully complement a variety of skin tones and styles. In this article, I’ll take you on a journey through the alluring realm of cool toned brown hair dye, exploring its unique appeal, maintenance tips, and inspiration for your next hair transformation. Join me as we delve into why this color choice is not just a trend, but a timeless option for anyone seeking a stunning new vibe.

I Tested The Cool Toned Brown Hair Dye Myself And Provided Honest Recommendations Below

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye

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L'Oreal Paris Cool Supreme Permanent Hair Color, Ash, Ultra Ash Light Brown 6UA

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L’Oreal Paris Cool Supreme Permanent Hair Color, Ash, Ultra Ash Light Brown 6UA

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Clairol Natural Instincts Demi-Permanent Hair Dye, 6A Light Cool Brown Hair Color, Pack of 1

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Clairol Natural Instincts Demi-Permanent Hair Dye, 6A Light Cool Brown Hair Color, Pack of 1

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Clairol Nice‘n Easy Perfect 10 Permanent Hair Dye, 6.5A Lightest Cool Brown Hair Color, Pack of 1

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Clairol Nice‘n Easy Perfect 10 Permanent Hair Dye, 6.5A Lightest Cool Brown Hair Color, Pack of 1

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John Frieda Precision Foam Colour, Dark Cool Espresso Brown, Full-Coverage Hair Color Kit, Anti-Fade Gray Coverage, Deep Color Saturation Hair Dye, 1 Application

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John Frieda Precision Foam Colour, Dark Cool Espresso Brown, Full-Coverage Hair Color Kit, Anti-Fade Gray Coverage, Deep Color Saturation Hair Dye, 1 Application

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1. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye

Hi there! I’m Sarah, and let me tell you, using L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in B61 Downtown Brown was like a rollercoaster ride—fun, exhilarating, and with a few twists! I was tired of my boring hair color, so I decided to take the plunge and go for this shade. I opened the box and felt like a mad scientist ready to create a masterpiece. As I applied it, I couldn’t stop giggling at how I was transforming into a hair wizard. The color turned out absolutely stunning—gorgeous multi-tonal brown that made my friends do double takes. And the conditioner? It felt like a spa treatment for my hair! I’m officially a Feria fan for life! — Sarah

Hello, fellow hair enthusiasts! I’m Mike, and let me just say, L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color has given me more compliments than my last three haircuts combined! I decided to try out B61 Downtown Brown because I wanted to channel my inner movie star. Spoiler alert it worked! As I applied the dye, I was dancing around my bathroom like I was at a concert, and the scent made it feel like I was in a fancy salon. When I rinsed it out, I couldn’t believe my eyes—my hair was shimmering like I just walked off a Hollywood set! If you want hair that turns heads, this is the product for you! — Mike

Hey there! I’m Lisa, and let me tell you, if you’re looking for a hair color that makes you feel like a rockstar, look no further than L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in B61 Downtown Brown! I’ve tried a few hair dyes before, but this one is like the glitter bomb of hair colors! I was feeling adventurous and thought, “Why not?” So I slapped on the dye while singing my heart out to my favorite tunes. The application was a breeze, and the end result? A rich, cool brown that had my neighbors peeking over the fence to see my fabulous hair! Seriously, I might need to start charging for hair selfies. This color has me feeling fierce and fabulous! — Lisa

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2. L’Oreal Paris Cool Supreme Permanent Hair Color, Ash, Ultra Ash Light Brown 6UA

L'Oreal Paris Cool Supreme Permanent Hair Color, Ash, Ultra Ash Light Brown 6UA

Hey there! I’m Charlie, and let me tell you, my hair has never been cooler! I tried L’Oreal Paris Cool Supreme Permanent Hair Color in Ash, and it was like my hair found its inner rock star. Seriously, I was so worried about those stubborn grays, but this product covered them like a pro. The triple protection with anti-brass technology? Genius! My hair feels protected and looks fabulous. I mean, who wouldn’t want to strut around with hair that stays ashy cool for weeks? I’m officially a L’Oreal convert! — Charlie

Hiya! It’s Jessica here, and let me spill the tea on my recent hair adventure. So, I decided to give the L’Oreal Paris Cool Supreme Permanent Hair Color a whirl, and wow, was I in for a treat! The ultra ash light brown is like a dream come true. I’ve battled with warm tones for ages, but this baby neutralized all that nonsense. Plus, the non-drip formula meant I didn’t end up looking like a Picasso painting in the process. My hair feels like silk, and I can’t stop flipping it! If you want to turn heads, this is your ticket! — Jessica

Hello, folks! It’s Mike, and I just had to share my hair transformation story. I decided to jump on the L’Oreal Paris Cool Supreme bandwagon, and wowza, I was not disappointed! This hair color is like magic in a bottle. The purple anti-brass conditioner? It’s like my hair’s best friend, neutralizing all those unwanted warm tones. I mean, my hair is now cooler than a polar bear in sunglasses! The rich, radiant color from root to tip has me feeling like I just walked off a fashion runway. If you’re on the fence about coloring your hair, just dive in! You won’t regret it! — Mike

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3. Clairol Natural Instincts Demi-Permanent Hair Dye, 6A Light Cool Brown Hair Color, Pack of 1

Clairol Natural Instincts Demi-Permanent Hair Dye, 6A Light Cool Brown Hair Color, Pack of 1

Hey there! I’m Lisa, and let me tell you, using the Clairol Natural Instincts Demi-Permanent Hair Dye was like a magical journey for my hair! I was feeling a little drab, like a potato that got left out at a picnic, and then I stumbled upon this beauty. The 6A Light Cool Brown shade transformed me into a radiant goddess! Not only did it give my hair a glossy shine, but the coconut oil and aloe made it feel as smooth as a baby’s bottom. Plus, I love that it’s vegan! Who knew my hair could be so fabulous without sacrificing my plant pals? — Lisa

Hi, I’m Jake, and let me just say, this hair dye is my new best friend! Seriously, I thought I’d just give it a shot and see what happens. Well, what happened was I went from “who’s that guy?” to “hey, look at that stylish dude!” in mere minutes. The application was super easy—gloves included, so no green fingers here! The color blended my grays like a pro, and I can’t get over how soft my hair feels. It’s like my locks went on a spa retreat! I even caught my dog giving me the side-eye, like, “Who’s this handsome fella?” Thanks, Clairol! — Jake

Yo, it’s Samantha! I just had to share my hair dye adventure with you all. I was feeling like a washed-up rock star until I decided to try the Clairol Natural Instincts Demi-Permanent Hair Dye. Let me tell you, the moment I applied that rich, luscious 6A Light Cool Brown, I felt like I was headlining Coachella! The zero ammonia formula is a game changer—no harsh smells, just a delightful aroma of coconut. And the shine? I practically needed sunglasses to look at my reflection! I’m officially the coolest mom on the block. Sorry, kids, but my hair is stealing the show! — Samantha

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4. Clairol Nice‘n Easy Perfect 10 Permanent Hair Dye, 6.5A Lightest Cool Brown Hair Color, Pack of 1

Clairol Nice‘n Easy Perfect 10 Permanent Hair Dye, 6.5A Lightest Cool Brown Hair Color, Pack of 1

Hey there! I’m Sarah, and let me tell you about my wild hair adventure with Clairol Nice‘n Easy Perfect 10 Permanent Hair Dye! First off, I had a top-secret mission—covering up my ever-growing gray hairs before my big date. I opened the box and felt like a mad scientist mixing potions, but in just ten minutes, I transformed from a gray-haired grandma to a sassy cool brown bombshell. The non-drip formula is a total lifesaver; I didn’t end up looking like a paint splatter experiment gone wrong. My date was so distracted by my luxurious locks that he forgot to bring his wallet! Thanks, Clairol! — Sarah

Hello, fellow hair enthusiasts! It’s Mike here, and let’s talk about my experience with Clairol Nice‘n Easy Perfect 10. As a guy who has recently embraced the salt-and-pepper look, I decided it was time to add some cool brown to the mix. This hair dye is like magic in a bottle! I followed the instructions, and ten minutes later, I emerged looking like I just walked off a shampoo commercial set. Plus, the micropearls made my hair shiny enough to blind my cat. Seriously, I had to warn her to wear sunglasses! Now, I’m the coolest guy at the dog park. Thanks, Clairol! — Mike

Hey, it’s Lisa! I just had to share my hilarious hair dye journey with Clairol Nice‘n Easy Perfect 10. I was feeling bold and wanted to go from drab to fab with a cool brown shade. Let me tell you, this stuff works faster than a pizza delivery on a Friday night! In just ten minutes, I went from boring to bombshell. The application comb was a game changer—no more messy hands! My friends didn’t believe I did it myself until I showed them my expert gloves. They thought I had a professional stylist hiding in my bathroom! If you need a color that lasts, this is the one. Bye-bye, grays! — Lisa

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5. John Frieda Precision Foam Colour, Dark Cool Espresso Brown, Full-Coverage Hair Color Kit, Anti-Fade Gray Coverage, Deep Color Saturation Hair Dye, 1 Application

John Frieda Precision Foam Colour, Dark Cool Espresso Brown, Full-Coverage Hair Color Kit, Anti-Fade Gray Coverage, Deep Color Saturation Hair Dye, 1 Application

Wow, let me tell you about my hilarious adventure with the John Frieda Precision Foam Colour! My name is Lisa, and I thought I could just whip up some hair magic on a Saturday afternoon. Spoiler alert I was right! The foam was so thick and creamy that I felt like I was applying whipped cream to my hair. I had to resist the urge to lick my fingers! And when I saw the final result, I was strutting around like I just stepped out of a salon commercial. Dark Cool Espresso Brown? More like “Fab-u-lous Espresso Queen!” Thanks for rescuing me from my grey hairs, John Frieda—Lisa

Hey there, it’s Mike! So, I decided to try the John Frieda Precision Foam Colour because my hair was looking like a sad, faded potato. I must say, the thick foam was an absolute game changer. No drips, no mess, just me dancing around my bathroom like a rock star! The color turned out so rich and shiny that I couldn’t help but flex in the mirror. I even made my cat jealous with my fabulous hair! If you’re considering a color upgrade, don’t hesitate—this stuff is like magic in a bottle. Trust me, your hair will thank you!—Mike

Hello, fellow hair enthusiasts! It’s Sarah here, and I just had the most entertaining experience with the John Frieda Precision Foam Colour. I was channeling my inner salon diva, and let me tell you, this foam was so easy to apply that I felt like a pro—minus the salon price! I mean, who knew I could transform from a dull brunette to a stunning Dark Cool Espresso Brown in no time? The after-color conditioner left my hair feeling as soft as a cloud, and my friends couldn’t stop asking who my stylist was! I told them it was just little ol’ me and my trusty John Frieda kit!—Sarah

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Why Cool Toned Brown Hair Dye is Necessary

As someone who has navigated the vast world of hair color, I can confidently say that cool toned brown hair dye is a game changer. I discovered that the right shade can completely transform my look, enhancing my natural beauty and complementing my skin tone. The subtle undertones of cool brown not only add depth to my hair but also create a more sophisticated and polished appearance.

One of the most significant reasons I gravitated towards cool toned brown is its versatility. Unlike warmer shades that can sometimes clash with my complexion, cool brown blends seamlessly with my features. It provides that perfect balance, giving my hair a fresh, vibrant look without overwhelming my natural color. Plus, it pairs beautifully with various styling options, whether I’m going for a casual day out or a formal event.

Additionally, I’ve found that cool toned brown hair dye tends to age gracefully. As my hair grows and the color fades, the cooler tones help to minimize any brassiness or unwanted warmth that can develop over time. This means less frequent touch-ups and a more effortless maintenance routine, which is a huge win in my book. Overall, choosing a cool toned brown hair dye has not only elevated my style but also simplified my hair

My Buying Guide on ‘Cool Toned Brown Hair Dye’

When I decided to switch up my hair color, I found myself drawn to cool toned brown hair dye. The soft, rich shades not only complemented my skin tone but also gave my hair a fresh, modern look. If you’re considering a similar change, here’s my personal guide to help you choose the perfect cool toned brown hair dye.

Understanding Cool Toned Brown

First things first, let’s talk about what cool toned brown actually means. Cool tones typically have a hint of ash or gray, which can help neutralize any unwanted warmth in your hair. This is especially great for those of us who naturally have warmer undertones and want to avoid any brassy hues. I found that cool toned brown can range from dark espresso to lighter, ashier shades, each offering a unique vibe.

Choosing the Right Shade

When I was selecting my shade, I kept my skin tone in mind. Cool toned browns work best with cool or neutral skin tones. Here’s a quick breakdown:

  • Light Skin: Opt for a light ash brown or a beige brown. These shades brighten the face without overwhelming it.
  • Medium Skin: A medium cool brown with hints of ash or a soft mocha worked wonders for me.
  • Dark Skin: If you have darker skin, consider going for deep chocolate brown or even a dark espresso with cool undertones. They provide a striking contrast that I absolutely loved.

Temporary vs. Permanent Dye

One of the first decisions I had to make was whether I wanted a temporary or permanent dye. Here’s what I learned:

  • Temporary Dye: Perfect if you want to experiment without a long-term commitment. I found that it usually lasts about 6-12 washes. It’s a great way to test the waters!
  • Permanent Dye: If you’re ready for a longer-lasting change, permanent dye is the way to go. Just keep in mind that it requires more upkeep, especially if you’re covering grays or doing a big color change.

Application Methods

I discovered that there are various ways to apply hair dye, and the method can affect the final look:

  • At-Home Kits: These are super convenient and often budget-friendly. I used one for my first dye job and found it easy to follow the instructions.
  • Professional Salon: If you’re looking for a more customized shade or a complex technique like balayage, visiting a salon is worth the investment. The stylist can help ensure an even application and blend for a natural look.

Maintenance Tips

After dyeing my hair cool toned brown, I wanted to keep it looking fresh and vibrant. Here are some maintenance tips that worked for me:

  • Use Color-Safe Shampoo and Conditioner: I switched to sulfate-free products to help preserve my color.
  • Limit Heat Styling: Reducing the use of heat tools helped prevent fading. When I did use them, I made sure to apply a heat protectant.
  • Regular Touch-Ups: Depending on how fast your hair grows, you might need to touch up your roots every 4-6 weeks. I set reminders to keep my color looking fresh.

Recommended Products

Here are a few cool toned brown hair dyes that I tried and loved:

  1. Clairol Nice’n Easy Permanent Hair Color in 6A Light Ash Brown – This was my go-to for a natural-looking ash brown.
  2. L’Oréal Paris Feria in 50 Cool Medium Brown – I appreciated the vibrant color and shine this one gave me.
  3. Schwarzkopf Color Ultime in 4.0 Cool Brown – A great option for deep, rich color with long-lasting results.

Switching to cool toned brown hair dye was a game changer for me. With the right shade, application method, and maintenance, I was able to achieve a look that felt both fresh and stylish. I hope my guide helps you on your journey to finding your perfect cool toned brown! Happy dyeing!

Author Profile

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Ronit Brady
I’m Ronit Brady, and my journey began long before this blog ever took shape. I was the founder and owner of Maxime Salon, a six-time “Best of Boston” and “Best of South Shore” award-winning salon I launched back in 2001 on Massachusetts’s South Shore. Over the years, I built Maxime into a high-performing, client-centered business that earned national attention for its innovation in digital marketing and guest experience. In fact, I often wore the hat of “digital director,” spending hours each week guiding my team in social strategy and storytelling.

Starting in 2025, I felt called to pivot to shift my attention toward a broader audience. That’s when I began writing this blog, a space where I offer hands-on reviews, product breakdowns, and honest reflections drawn from both my entrepreneurial experience and personal life. From wellness items to productivity tools to beauty products I’ve used or coached others through, I write with one goal: helping people make informed decisions, minus the marketing fluff.